May 30, 2026 · News & Updates, Theme Parks

Universal Pivots: Why the Next ‘Jurassic’ Project is Abandoning the ‘World’ Brand

A Return to the 1993 Roots

Universal Pictures has spent the last decade building a massive global brand under the Jurassic World banner. Since the 2015 revival, we have seen three blockbuster sequels, several seasons of animated series on Netflix, and high-profile theme park overhauls like VelociCoaster and the Jurassic World retheme in Hollywood. Most recently, the 2025 release of Jurassic World Rebirth continued this momentum, proving that audiences still have a massive appetite for dinosaur-driven action.

However, a surprising shift is occurring in the franchise’s trajectory. Universal is temporarily stepping away from the ‘World’ branding to revisit the era that started it all. The next major installment in the franchise is not another ‘World’ sequel, but a project titled Jurassic Park: Survival. While it is a video game rather than a feature film, its placement in the timeline is significant: it is being developed as the most direct sequel to the original 1993 film by Steven Spielberg.

The “Part II” Fans Have Wanted

For decades, every sequel in this series has utilized significant time jumps, often picking up years after the previous disaster. Jurassic Park: Survival changes that formula entirely. Developed by Saber Interactive, the game takes place just 24 hours after the events of the original movie. It follows a brand-new character, Dr. Maya Joshi, an InGen scientist who failed to evacuate Isla Nublar during the initial disaster.

This “Part II” approach allows fans to explore a fully realized 1993 version of the island. According to the latest intel, players will navigate iconic locations like the Visitor Center and the iconic park gates, but they will also discover previously unseen areas, including a luxury resort hotel and hidden dinosaur paddocks. The focus here is on stealth and intelligence rather than just action, forcing players to outlast the same prehistoric predators that terrorized the original cast.

What This Means for the Theme Parks

This pivot back to the ‘Park’ branding is particularly interesting for theme park enthusiasts. At Universal Islands of Adventure in Orlando, the Jurassic Park land has remained a time capsule of the 90s aesthetic. While there has been constant speculation that the land would eventually be fully rebranded to Jurassic World, these latest developments suggest the original 1993 branding still has incredible staying power.

Currently, Jurassic Park River Adventure is undergoing an extended refurbishment. While many expected this to be the moment the ride finally transitions into a Jurassic World experience (similar to the transformation at Universal Studios Hollywood), the renewed focus on the ‘Park’ era in other media could mean Universal is keeping the classic look alive. If Jurassic Park: Survival is a success, it could reinforce the value of keeping the original 1993 aesthetic as a distinct “legacy” brand for older fans and nostalgia-seekers.

Rumors of a Big-Screen Return

While Jurassic World Rebirth has performed well, rumors are already swirling about the next theatrical project. Some industry reports suggest that if the ‘Park’ branding proves lucrative with this new game, Universal may consider a live-action film set in that same classic era. The idea of a “period piece” set in the early 90s would allow the franchise to return to its horror-leaning roots, moving away from the global-scale stakes of the recent trilogy and back to the isolated, high-tension atmosphere of Isla Nublar.

Whether the next film keeps the ‘World’ title or officially reverts to ‘Park’ remains to be seen, but the message from Universal is clear: John Hammond’s original vision isn’t going anywhere.

Disclaimer: This information is gathered from various online sources and news outlets. While we strive for accuracy, Disney plans and policies can change rapidly. We recommend double-checking official Disney sources for the most up-to-date information before making final travel plans.

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