CinemaCon 2026 is currently taking place in Las Vegas, and it is already delivering some massive news for Marvel enthusiasts. Our friends at Hasbro just pulled back the curtain on some brand-new figures that tie directly into the upcoming Marvel Studios film, Spider-Man: Brand New Day. If you have been following the rumors about where the wall-crawler is headed next, these reveals are going to be right up your alley.
During the presentation today, we got our first look at the new Spider-Man figure, but the real surprise was the inclusion of the Incredible Hulk in this specific lineup. Seeing these two powerhouse characters together in a toy wave definitely gets the gears turning about how they might interact on the big screen when the movie finally debuts.
A Big Reveal in Las Vegas
While we usually look toward D23 or San Diego Comic-Con for this kind of news, CinemaCon has become a huge spot for studios to show off their synergy with major partners like Hasbro. This year did not disappoint. The toys on display give us a glimpse at the aesthetic for the new movie, showing a Spidey that feels both fresh and classic. It is a testament to the ongoing collaboration between Hasbro and Disney that we are seeing these items so early in the movie’s promotional cycle.
What is particularly cool about these Hasbro releases is the attention to detail. Even at this early stage, you can tell they are aiming for high-quality sculpts that reflect the version of the characters we are going to see in the film. The inclusion of the Hulk in this wave suggests he might be playing a bigger role in the narrative than some fans expected, though we are still waiting on official plot confirmation from Marvel Studios.
Why This Is Major for Marvel Fans
Merchandise reveals are often the first time we get a static look at new suits or character designs. While movie trailers move fast, a Hasbro figure lets you see every detail of the costume. For the Spider-Man: Brand New Day figures, the design looks sleek and ready for action. Having a new Hulk figure alongside him only adds to the excitement. It has been a while since we have seen a coordinated toy launch of this scale that hints at such a significant team-up. It really reminds us why Imagineering and the creative teams at Marvel work so hard to keep these designs impactful.
Tips for Merch Collectors
If you are planning on adding these to your collection, you will want to keep a close eye on a few specific spots. While these were revealed at an industry event in Las Vegas, they will eventually make their way to the shelves. Here is how you can prepare:
- Disney Springs is your friend. Once these figures hit the market, World of Disney at Disney Springs is usually the best place to find the full wave in person. It is much easier than hunting through general retailers.
- Check Avengers Campus. If you are visiting Disney California Adventure, the Super Store in Hollywood Land or the WEB Suppliers shop often gets these movie-tie-in items first. It is a great way to grab a souvenir while you are immersed in the story.
- Watch the Disney Store alerts. Online pre-orders are becoming the norm for Hasbro figures, so do not wait for them to show up in the parks if you want to guarantee you get a Hulk.
Wrapping It Up
It is a great time to be a Marvel fan. Between the new film announcements and these high-quality toy reveals from Hasbro, the momentum for the next phase of the MCU is clearly building. We will be keeping our eyes peeled for more news coming out of CinemaCon 2026 as the week continues. Make sure to stay tuned for more updates on when you can expect to see these figures on the shelves at your favorite Disney parks and locations.
Disclaimer: This information is gathered from various online sources and news outlets. While we strive for accuracy, Disney plans and policies can change rapidly. We recommend double-checking official Disney sources for the most up-to-date information before making final travel plans.
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