Heroes Meet the Multiverse in NYC
Get your decks ready and your capes on. One of the most anticipated collaborations in tabletop gaming history is finally here. On Friday, June 19, 2026, the Disney Store in Times Square is transforming into a hub for True Believers and Planeswalkers alike. To celebrate the launch of Magic: The Gathering | Marvel Super Heroes, Disney is pulling out all the stops for an immersive retail event that bridges the gap between comic book legends and the world’s most popular trading card game.
This isn’t just a simple product release. It’s a full-blown celebration designed for both hardcore Magic players and Marvel fans who might not know a land card from a sorcery. If you are in the Big Apple, you’ll want to clear your schedule for some limited-edition loot and expert-led gaming.
What is Happening at Disney Store Times Square?
The event runs during regular store hours on June 19, but the real action happens at the specific demo and signing stations. Here is what you can expect if you make the trip to 1540 Broadway:
- Artist Signing Sessions: Meet the creative minds behind the cards. David Palumbo will be appearing from 10 a.m. to 1 p.m. and again from 3 p.m. to 6 p.m. Comic legend Jim Cheung will follow with sessions from 1 p.m. to 3 p.m. and 6 p.m. to 9 p.m. in the upstairs gazebo.
- Free Welcome Decks: Never played Magic before? No problem. Guests can receive a complimentary Magic: The Gathering | Marvel Super Heroes Welcome Deck upon entry while supplies last. These are perfect, ready-to-play introductions to the game.
- Exclusive Promos: If you purchase any Magic: The Gathering | Marvel Super Heroes product, you’ll snag a special Command Tower promo card featuring unique borderless artwork.
- S.H.I.E.L.D. Dossiers: Attendees can pick up a dossier-style souvenir that gives you the inside track on new gameplay mechanics and card artwork.
A Nationwide Celebration
While the Times Square event is the crown jewel of the retail launch, Disney isn’t forgetting the parks. If you’re currently on vacation at Walt Disney World or Disneyland, you can also join the fun. Disney’s Wonderful World of Memories at Disney Springs and Avengers Reserve at Downtown Disney District are also hosting similar launch activities starting June 19.
At Disney Springs, artist Ryan Pancoast will be signing from 10 a.m. to 6 p.m., while Disneyland fans can meet Victor Adame Minguez at the Avengers Reserve starting at 8:30 a.m. It’s a massive, cross-country effort to bring the Marvel Universe into the Magic fold.
Why This Matters for Fans
The Magic: The Gathering “Universes Beyond” series has brought many iconic franchises to the table, but Marvel is the heavy hitter. This set officially hits global shelves on June 26, meaning these Disney Store events are your absolute first chance to get hands-on with the cards and see the mechanics in action. From a S.H.I.E.L.D. themed photo op to the “Learn to Play” tables with staff-led demos, Disney is making sure the barrier to entry is as low as possible for new players.
Our take? If you’re a collector, that promo Command Tower card is a must-have. These exclusive Disney distribution cards often become highly sought after by those who can’t make it to the physical store events. Plus, having the chance to get a signature from Jim Cheung in the middle of Times Square is a rare treat for any Marvel fan.
Disclaimer: This information is gathered from various online sources and news outlets. While we strive for accuracy, Disney plans and policies can change rapidly. We recommend double-checking official Disney sources for the most up-to-date information before making final travel plans.