The Heelers are Taking Over Disney Destinations
If you’ve walked through a Disney park lately, you know that Bluey fever is in full swing. Following the massive success of “Bluey’s Best Day Ever!” at Disneyland Park, we have some exciting news for fans of the Heeler family. A brand-new wave of Bluey-themed merchandise is preparing to roll out across Disney destinations and the Disney Store online, making it easier than ever to bring a bit of Brisbane home with you.
This isn’t just your standard toy aisle fare. Disney is leaning into the crossover appeal of these beloved characters by blending the world of Bluey with classic Disney Park icons. Whether you’re heading to the Fantasyland Theatre in California or preparing for the upcoming debut of “Bluey’s Wild World” at Disney’s Animal Kingdom in Florida, there’s a lot to look forward to this spring and summer.
What’s in the Collection?
The upcoming rollout includes a wide variety of items designed for the whole family. One of the most anticipated additions is the expansion of the popular Create-Your-Own headbands. Soon, guests can add Bluey and Bingo plush characters to their headbands, complete with their very own detachable Mickey Mouse Ear headbands. It’s a literal “Disney-fied” version of the Heelers that is sure to be a hit.
Other highlights of the collection include:
- Apparel: T-shirts, sweatshirts, hoodies, and socks featuring Bluey and Bingo alongside park icons like fireworks, Mickey ice cream bars, and the castle.
- Accessories: New hip packs, backpacks, and tote bags featuring the Disneyland or Walt Disney World logos.
- Collectibles: A new booster pin set and character lanyards for the pin-trading community.
- Interactive Play: Bubble wands, puzzles, playground balls, and figurine sets (keep an eye out for the rare “Duck Cake” Bingo figure!).
Where and When to Find It
The release schedule is staggered across the different Disney destinations, so you’ll want to plan your shopping trip accordingly:
- Disneyland Resort (CA): New items will begin arriving later this spring. Look for them at the Fantasyland Theatre Valet, Fantasy Faire Gifts, and World of Disney in the Downtown Disney District.
- Walt Disney World Resort (FL): The collection will hit stores across Disney’s Animal Kingdom—specifically Island Mercantile—ahead of the May 26, 2026, debut of “Bluey’s Wild World” at Conservation Station. These items will feature the classic Walt Disney World logo.
- Disney Store Online: If you can’t make it to the parks, select items will debut on DisneyStore.com starting this summer.
Planning Pro-Tips for Bluey Fans
If you’re visiting Disneyland to see “Bluey’s Best Day Ever!” at the Fantasyland Theatre, don’t forget to swing by Troubadour Tavern. They’ve introduced some themed provisions like the Pizza Girls Baked Potato and Poffertjes (mini Dutch pancakes) that pair perfectly with a new Bluey souvenir sipper. For those at Walt Disney World, remember that the new experience is located at the Conservation Station, which requires a ride on the Wildlife Express Train, so be sure to factor that travel time into your afternoon.
This new merchandise is a magical way to celebrate the spirit of creativity and imagination that Bluey represents. Whether you’re doing “Keepy Uppy” in the living room or strolling down Main Street, U.S.A., these new additions are the perfect way to show off your love for Bluey and Bingo.
Disclaimer: This information is gathered from various online sources and news outlets. While we strive for accuracy, Disney plans and policies can change rapidly. We recommend double-checking official Disney sources for the most up-to-date information before making final travel plans.